Author: Michael Back

My coaching clients have been getting really great results off the back of Google Reviews. The most measurable outcome of prioritising these has been...

You may know that I bang on about Google Reviews like there’s no tomorrow. For a service-based business, there are very few tools that build trust and...

  The below is an article I wrote for the ifa magazine, reproduced with permission If knowledge is power, consumers are now more powerful than...

I was shocked this week to get an email marketing shout out from one of my favourite bloggers, Peter Cook from Thought Leaders. But this isn’t...

The below is an article I wrote for the ifa magazine, reproduced with permission. Most businesses rely on word of mouth and referrals to grow their...